Kerala, situated on the southernmost tip of India, stretches along the coast of Arabian Sea and is separated from the rest of the sub-continent by the steep Western Ghats. It lies between 8 degree 18' and 12 degree 48' North latitudes and 74 degree 52' and 72 degree 22' East longitudes, thus encompassing 1.18 % of the country's total area. Its geographical features include hills, valleys, midland plains, coastal belt as well as backwaters. Numerous big and small rivers cutting across the State with their tributaries and branches make it a fertile land.
The State of Kerala constitutes one of the most advanced society of the country. Its literacy rate is the highest among the Indian States and is well above the national average. It has achieved a good health standard, which is depicted by the indicators like birth rate, death rate, infant mortality rate, maternal mortality rate, etc. Its health care system consists of allopathy, ayurveda and homoeopathy. It has almost attained the universalisation of immunisation.
The State has several advantageous features, which include:-
- Pro-active administrative set up;
- Simple and transparent procedures for investment;
- Rich natural resource base;
- Educated and hardworking manpower, including the highest density of science and technology personnel;
- A diversified industrial set up;
- Strategic location on the trans-national trade corridor;
- Well-connected road and rail network;
- Well developed international airports connecting it to the rest of the world;
- Excellent telecommunication network;
- Large consumer base, etc.
Also, the Government of Kerala has undertaken several policy measures and incentives for attracting investors into the State. As a result, Kerala is becoming one of the most preferred investment destinations of the nation, providing opportunities in almost all sectors, particularly Information technology (IT), tourism and agricultural sector.